In order to build a website for your visitors, you need to know who your audience is and how they behave, their expectations, their needs and their wants. You need to tailor the content on your site to the group of users that you care most about. Most visitors would behave the same therefore once the developer has worked out the way the visitors behave, they need to optimise the sites designs for and sketch out the attributes of the visitors targeted. By focusing on one individual and referring back to the initial sketch of the project, the designer will end up building a site suitable for many other users.
To design a site that people enjoy using, you need to know what motivates them, that means that when most people come to your site they’re doing so with a particular goal in mind. To attract visitors, site decorations should help set the scene for what the site is about. Typically many more visitors are referred by search engines or links than come directly. You can use these stats to find out what people’s goals were and that helps you clarify what it is that visitors want from your site. Images you use should be able to explain your content along with adverts that attracts visitors in visiting your website as they would be likely to care about what you are offering to them and reducing the text in an element and perhaps find fonts that are suitable for the screen.
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